In the long out-of-print "The Making of a Counter-Culture," journalist Theodore Roszak argued that the 60's-era left was greatly underestimating the ability of capitalism to co-opt their movement and sell it back to them. One example he cited was how Playboy had taken the sexual revolution and connected it to an upscale, sophisticated lifestyle. He was right then, and his insight still holds true today, extending far beyond Playboy.
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